The tremendous variety of the natural world makes it easy to grow flowers during all 12 months of the year. And greenhouses remove the need to conform to outside weather. So most people can find exactly what they need when buying flowers -- if they have access to online florists. You see, these online florists are hooked into the growers' network, and know exactly where to get any particular item. Their advantage: they can order and trans-ship flowers directly from the grower to the customer's front door, without ever having to handle the merchandise directly.
This mode of operation has several advantages. First, it saves money. For consumers living in large cities like New York, flowers can be really overpriced due to shipment and fuel costs. More importantly, when you buy at a local florist, the blooms have already peaked any you have missed half of the flowers’ useful life. Think of the pressures this puts on crop management. Brick and mortar flower shops need to have growers ship product before the growers really know the final quality. Even with that, much of the flower’s value has expired by the time you buy it at the store.
Contrast this to a trans-shipment scheme supported by a network of online florists. Growers know that the product will arrive shortly after order placement, so they can choose the best specimens that are a day or two from entering their peak. This greatly increases the quality of the product and the satisfaction of the customer. It's also more efficient – during the holiday season, an online customer can ship the same Christmas flowers to a several recipients faster than purchasing a single order from a flower shop. Online florists are a boon to all participants in the flower market, from the end customer to the crop manager.